- 51% – Recommendations from friends and family
- 22% – Independent reviews in publications / Manufactures / brands web sites
- 19% – Opinion in blogs (E.g. TechNow)
- 17% – TV ads
- 15% – Newspaper ads
- 10% – Banner ads on web sites
- 9% – Ads that appear on search engines
- 5% – Ads in video games / Ads via mobile sms
- 4% – Ads in virtual worlds
(Source: TNS / Digital media)