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實惠在地鐵月台開張「虛擬商店」

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虛擬商店會否成為潮流?隨了跟智能手機普及率有關,其實亦跟香港租金掛勾。理論上,租金愈貴,使用虛擬商店的誘因愈大。

The ads display more than 40 products (including tissues, plastic litter bins, and cooking pans) along with QR codes leading to the Pricerite mobile site, where consumers will find more than 100 products on sale for 15 per cent off and home delivery.

Both a Pricerite spokesperson and Amy Chan, MD of JCDecaux Transport, acknowledge that the concept is inspired by a 2011 campaign for Tesco in South Korea, which went on to win a Grand Prix at Cannes

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