- 51% - Recommendations from friends and family
- 22% - Independent reviews in publications / Manufactures / brands web sites
- 19% - Opinion in blogs (E.g. TechNow)
- 17% - TV ads
- 15% - Newspaper ads
- 10% - Banner ads on web sites
- 9% - Ads that appear on search engines
- 5% - Ads in video games / Ads via mobile sms
- 4% - Ads in virtual worlds
